Take a Different Strategy and Keep it in Strict Confidence

A company should not take the same strategy taken by the competitor in business. Sun Tzu wrote “The Arts of War” about 500 B.C. in China and insisted the importance of the strategy to defeat the weak while avoiding a battle against the strong. In most cases, however, a company plays safe and follows its bigger competitor using the same strategy. It intentionally or unintentionally ignores the factors that make the strategy of the competitor successful and presumes that the strategy taken by the competitor will also be effective to it without careful consideration. As a result, it unknowingly attempts to attack on the strength of the competitor.

It is important to know that specific products of each company make its strategy work well. Not only visible products, such as equipment and apparatus, but also invisible products, such as technological strength, sales forces, developmental power, and service capability, vary with the company. In the subprime lending disaster, you can say that every company involved took the same strategy seeking big profits and fell into an abyss together. It is an honor for a company to have its strategy imitated by another company, but the competitor’s strategy is the worse strategy for a company that imitates it. Any strategy does not work as soon as it is known to your competitor.

Japan provoked a reckless war against the U.S. without notice in 1941, and it was knocked into smithereens in 1945. Putting aside the fact that Japan had no chance of winning in terms of military strength, it is important to know that the U.S. mostly knew Japanese strategies beforehand because they were too much faithful to the textbook. During the age of provincial wars in Japan (1467-1615), warlords worked out their own strategies and fought against their enemies with the strategy full of originality. The greatest warlord is Nobunaga Oda (1534-1582), and both Hideyoshi Toyotomi (1536-1598) and Ieyasu Tokugawa (1542-1616) are his students. It is striking to know that none of the three warlords shared the same strategy.

During World War II, headquarters of the Imperial Japanese Army was staffed only with the bright graduates from the military academy. They all were too faithful to the textbook to construct a strategy full of originality. In addition, they were too proud and gentlemanly. A high-raking official in the headquarters reportedly told “It is not gentlemanly to sneak a look at strategies that the U.S. keeps in strict confidence.”

Different Strategies For Affiliate Marketing Online

Considering yourself as a great resource for your business online is a great start, but there are other strengths and abilities together with different strategies for Affiliate Marketing that you must implement online, in order to provide value to your audience in your niche.

Affiliate Marketing is attracting a huge number of people coming online to earn an income that may end up replacing their day job. If you are interested in this model of business online, you probably may like to know that it is one of the easiest ways to earn money online.

Because there are so many people taking up Affiliate Marketing, you need to position yourself differently from the rest of the marketers out there on the internet. This way you can get a better following from your prospects when they see you being unique and authentic providing great value to them.

For differentiating yourself as an affiliate, there are a number of things that you must do in order to outwit the competition and become the super marketer that attracts many subscribers and buyers for the products you promote.

What happens when so many affiliates promote the same product or program? If you want to succeed and rise above the rest, being different and providing greater value than them will help you in attaining more followers and sales.

As I said at the beginning of this post evaluating yourself is the very first thing to do in your quest to do Affiliate Marketing. Then, from there, you look for the areas that complement your qualities as a marketer. You are going to take account of your assets, tools in progress, ideas and projects to implement several streams of income to maximize your revenue.

As you may realize, having only one income stream can be very risky, so it is in your best interests to create different income streams. These could be done out of the skills that you have already; for instance, if you are good at writing, you could implement an email marketing campaign to build your list of subscribers.

This can be done by setting up an auto-responder campaign to attract subscriber’s names and email addresses, and then deliver to them a lot of value and establish a relationship to generate the ‘know, like and trust’ status. In time, out of this relationship, you can begin creating revenue for your business.

The campaign through your auto-responder, is about a series of follow-up messages that you write for your subscribers to receive at intervals of time that you decide. One day apart, two days apart or whatever period you decide is best for your prospects.

Your prospects are sent first of all to a ‘capture page’ that you create or that you get done for you, with the only option for your prospects to do, which is to give you their name and email address in return for something of value that you give them free. This could be an eBook, a video, a short training course or a review.

One thing to notice here is that many affiliates operate simply by sending prospects to the sales’ page of the vendor and for you to be different now is to have your own capture page to ‘squeeze’ their details so they became ‘your subscribers’. This way you start differentiating yourself from the other affiliates.

If you are good at audio or video creation, these skills can earn you big money when you make video sales’ pages to promote the products and services of your niche. On the other hand, if you could create your own products, this alone would put you in a different platform as an online marketer.

Another strategy to differentiate yourself from other affiliates is to have your own website, from where you not only have them opting in, but also offering them other products and services to help them further. Your customers will then be able to come back to your website for further information or to simply buy more products and services.

Imagine when they find in your site products they can not find in other websites, you then become special, a distinguished affiliate marketer that is a leader in your niche. Remember that in order to fully promote a product that you did not create, it is always best to buy the product yourself or, failing that, at least get a sample sent to you as an affiliate, from the vendor so you can study and review it and then recommend to your customers in a more ethical way.

There are also great affiliate marketing networks out there that you can promote to earn 100 % commissions. Websites like Empower Network which have a tremendous following in the market place right now, that have a blogging platform ready for you to use, when you join for $25.00/month.

Another powerful affiliate network is Pure Leverage which, again, pays you 100 % commissions and has a great blogging platform, a comprehensive tools suite and super marketing training, all for the grand total of $25/month. Superb value I hear you say.

Anyway this assures you that not all the eggs are in one basket, so to speak, and your streams of revenue are being diversified all the time. Finally, if you do some of the things suggested above, you are bound to get better results in Affiliate Marketing.

To your success

German Calvo.

Discover The Different Strategies Of Art Lessons

Would you like to find out more about art classes before you decide to devote your university years to this course? Of course, you do since art classes in secondary school are absolutely not the same as a college course. That’s why should consistently research on your program in order to help you to assess if this is actually what you want. The very last thing you need is to waste two years of your college life and realize your major is not for you.

This article is going to help you to discover the different strategies of art courses. You are probably informed about the basic art classes from your child years and your adolescent years. However, if you took these type of lessons from exclusive establishments for an extracurricular activity, odds are you might be far more educated in arts than your classmates at school. In these private establishments, pupils or little Picassos are actually taught an in-depth comprehension as well as specialized skill instruction of the arts. A normal tutorial consists of a few aspects, and is not just a chance to figure out how to draw as well as paint.

Here are four fundamental art lessons which you’ll have to take in order to pursue an art major in college.

Art Project – Art activities in college are assigned to demonstrate the topic of just what you’ve acquired regarding the arts right from the start up until the present. For example, pointillism is a method of painting in which small, distinct dots of pure color are utilized in patterns in order to form an image. A famed pointillism artist is Charles Angrand, you are going to learn a lot more about him in college.

Art Appreciation – Art appreciation entails the language of art. You will gain knowledge exactly how to recognize techniques as well as characteristics that painters use in their work. To absolutely understand art, you should have the understanding of the movements that comprise the history of art, like Impressionism and Pop Art.

Art History – Art history is known as a class that goes together with art appreciation. It will involve familiarity with well-known artists as well as their lives. You are going to gain knowledge about the history of art, how to comprehend how the past has impacted the present, and the influence that subsequent painters have had on the art world. Art history is generally taught while introducing strategies to pupils.

Art Activities – Art activities are very important when learning and practicing specific skills to complete your art activity. An example of an activity is blind contour drawing, wherein you are going to draw without taking a look at or watching your hands while you draw. With practice in this method and numerous others, you are going to learn theory regarding the idea of “line”.

Now that you know more about art lessons in college, you really should have an idea if this is what you would like to pursue. Remember: art classes in secondary school is very different from classes in college. If you sense that you need additional information on art courses, it’s a lot easier to do research on the internet.

Different Strategies in Internet-Based Marketing

The large volume of online businesses and advertisements make it seem hard to imagine that e-commerce is relatively very young. Many of the current online platforms that are popularly used by marketers are less than ten years in existence.

For example, Facebook was only launched in 2004 as a campus-based social network. Within eight years, Facebook users increased to almost one billion users from a few hundreds when it was launched. The great advertising potential of this social networking platform raked in multi-billion profits for the company. It also made the founder, Mark Zuckerberg richer by US$ 9.4 billion. The platform also continues to help bring significant profits for many small businesses online.

It is now estimated that more than US$ 200 billion is being spent on online marketing. The amount is expected to steadily increase as competition becomes tougher. Virtually all companies, large or small, are vying for attention online. Securing a place in the search engine results page is a very valuable strategy. It can determine the difference between success and failure, between profitability and bankruptcy. This is especially true for startup enterprises that are highly dependent on online presence.

Just like offline or traditional marketing strategies, online marketing strategies have the same three basic purposes. These are initiating pubic awareness, creating desire, and prompting consumers to act. Listed below are the main categories of online marketing.

Display advertising – This is perhaps the most visible type of online marketing. It is straightforward but oftentimes expensive. Just like traditional offline banner or billboard ads, display advertising online relies on graphic design, words or slogans, and proper placement. These can be prominently and strategically placed on various websites so that they can be seen by large number of internet users. These banners range from simple text boxes to animated ads. All of them have clickable links that lead to the company websites being promoted.

Search engine marketing or SEM – This type of marketing is actually a comprehensive strategy that may incorporate other strategies online. The main purpose of this strategy is to improve the ranking of a website when displayed in the result pages of search engines. The use of contextual advertising based on specific keywords or keyword phrases are commonly utilized. Oftentimes it involves paid advertising in the search engine websites. Pay per click advertisements are commonly used. Extensive search engine optimization techniques are also implemented.

Search engine optimization or SEO – As part of the SEM strategy, SEO techniques focus on natural or algorithmic search results that are not based on paid advertisements. Articles with specific keywords are commonly used to improve ‘organic’ search results. Several web 2.0 platforms such as blogs are also utilized for this purpose.

Social media marketing – As mentioned earlier, this type of marketing strategy utilizes the convenience of various social media networks such as Facebook and Twitter. This strategy often targets specific demographics and implements viral techniques.

Email marketing – Email is perhaps the oldest form of online marketing. It is very effective when used strategically. However, the abuse of this direct marketing approach is oftentimes associated with spamming and scams.

Referral marketing – Otherwise known as tell-a-friend approach is basically a word of mouth strategy that can utilize emails, social networks, forums and chatting to spread the word. It relies on social influence in a close-knit group of friends or acquaintances. Satisfied customers have the tendency to refer their friends.

Affiliate marketing – Very few marketing strategies offer opportunities for third-party endorsers and even customers to earn. This strategy works by attracting those who are interested to earn extra cash by serving as affiliate partners or agents. It simply involves putting a link or advertisement on a website of a participant. The affiliate gets paid certain percentage per referral who is converted into customer or client. Hence, this is an incentive-based marketing strategy.

Inbound marketing – Offering e-books, online services and software applications for free seems counter-intuitive. Nonetheless, it is very effective when done properly. It is all about titillating prospective clients or customers in trying specific products for free but on limited conditions. This strategy aims at establishing a loyal clientele base.

Video marketing – Many people mainly use the internet for entertainment purposes. One of the simplest strategies to attract the attention of online users is through videos that are directly or indirectly connected to specific products or websites. Oftentimes, popular amateur but viral videos are useplace advertisements.

Different Strategies For Being More Motivated

Have you ever had that time you just needed a way to get through a day or just get given the piece of information you need that fits with you? We have all been in a place where we just want to be uplifted and move on from our present state, we do not want to be that negative, down unhappy person. We are trying hard to make everyday a day for us. Another wonderful day fill of opportunity.

We are all so different it is no wonder then that our answers are all different. Deep inside ourselves we find a way to get in touch and get motivated.

For one person motivation could be that perfect song that cheers you up on your off day, for another it could be holding a new born baby. It could be listening to your favorite audio or sitting reading a great book. The list of motivators goes on and on, no way is wrong nor in the same breath right.

When you are seeking the motivation you need in your life, evaluate what lifts your mood already what gives you a cheerful day. Look upon your greatest day and feel it. Feel what it was that helped you get there.

What is for one, is not perhaps the next persons motivation no one is to judge what is going to help another.

It is a bit like saying we all will bring up our children exactly the same way, it just does not go that way as we are all from different backgrounds, cultures, religions, ways of life and we all are so different yet unique & beautiful in our own ways.

To find your motivator is to think of your perspective which would be different for each individual. It could be a day that went well, what happened in that day? Think of what you have done differently perhaps to start that day? Think of what it was that made you smile What was it that made you laugh? What was that feel good moment? Special occasion? Achievement, success, reaching a goal.

Now that you have found your Motivator, tune into what you need to be motivated. Did you need a day that was organized? Did you need a good nights sleep? Was it that you had no issues crop up or is it you just felt them differently.

Now that you have analyzed what you did, what you needed, go and rinse and repeat and fill your days with more of what gets you tuned into what makes you feel good. If you can take away any of the parts that got you down or perhaps think of them differently you are in charge of your motivation.

It could apply to a business day, a mothers day at home, a retired person enjoying their retirement or just a young person doing a normal school day.

You are in charge of your motivation, fill your life with what you need, only you know what is your motivator only you have the answer.